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It's worth noting that today when we discuss SEO we're practically solely describing Google (unless you live in China and use the online search engine Baidu). Why? Because Google is undoubtedly the most popular search engine in the world eating up a big 79. 77% of market share. So how does SEO work? Online search engine use something called "crawler bots" to crawl the internet and construct an index of the content offered online.

Now there are 2 sides to SEO: On-page and off-page. On-page SEO is when you enhance your website or content to rank higher in online search engine for targeted keywords or phrases. Examples of on-page SEO consist of: For this reason, SEO is carefully related to content marketing we'll explore this more listed below.

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These include external signals like your social media presence and brand name points out. However, the biggest and most influential part of off-page SEO is the generation of backlinks. This is when other websites connect to your site or content.  Key Reference  behind backlinks is easy. If lots of websites link to your website, then Google will presume you have important and relevant content.

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For instance, one link from an authoritative website like the New York Times will be more reliable than 100 links from unidentified sites. A great way to produce backlinks from authoritative websites is to produce top quality content that other individuals will desire to share. Alternatively, you can create dedicated content for another website this is called "visitor publishing." 3.

There are countless kinds of material that services utilize to do this, such as: Article Videos (that are frequently shared to social media platforms like Facebook and You, Tube) Industry reports and research studies Infographics summarizing reports and studies Case research studies Emails Webinars This post that you read is content marketing! Material marketing works closely with lots of other kinds of web marketing particularly social networks marketing and SEO.